Why are women turning to Natural Makeup?

It's no secret that we as a society have realized that there are far too many chemicals in the things we eat and the put on our bodies. With time under our belts to study the harmful effects of these chemicals many of us are now turning to products that are made more naturally. It's always better to be safe than sorry when it comes to our health, and our makeup should be no exception.

Besides the makeup itself, these types of brands also tend to be cruelty free and use more eco-friendly packaging, which also appeals to a lot of women in todays world.

What are we giving up when we use natural makeup?

Most natural products are Paraben free, which is a preservative that is commonly used in beauty products to extend the shelf life. There has been some research that indicates parabens can cause health issues and side effects however, so choosing products without them may be better for our health. This does however mean that we need to replace the products much more often to keep them healthy on our shelves. Check the labels for expiration dates.

In parabens' place, many lines are now using food-grade preservatives, meaning they could actually be eaten (although that's not recommended, of course) to give a further level of protection when it comes to the chemicals we put on our skin. Take a look at the

Video

below for more details: