SHOULD YOU DITCH YOUR BLACK MASCARA?!
/Lately I have been noticing more and more mascara brands are creating formulas in a true brown tone- this piqued my interest and took me down the rabbit whole of color theory, and the concept that warm hues are far more flattering on almost every skin tone.
We are just so conditioned to use black in our eye makeup because that is what marketing has told us is the desired goal. But for so many women especially redheads and blondes, black is actually less effective. And even for those women blessed with truly black lashes, layering on a warmer brown brings more light to the eye area and gives a gorgeous result. [video here]
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